Hershey's Caramels is a new product creation by The Hershey Company. In order to launch the product, we did a full scale social campaign along with TV, website, and an influencer program, bringing lifestyle and appetite appeal to the forefront of the design. 

The most prominent part of this project was how to treat the recipe information, something that we wanted to address with Hershey's across all of their brands. We used iconography and a graphic approach to help break up the heavy content and give the user a tablet friendly experience that allows for quick overviews and an easily scannable layout.

The site goes live June 1